Adolfo Fuerte. Creative director and brand strategist.

I trained as a fashion designer and have worked in the industry since 2016 across Mexico City, New York and Madrid. I was head of display at Liverpool Polanco, where I produced Karl Lagerfeld and Dior pop-ups and three editions of Fashion Fest. I studied Fashion Marketing at LIM College and interned at Teen Vogue. I ran digital communication at Maison Mesa and, from 2023 to 2026, marketing at Teria Yabar, where online sales went from 17% to 45% and returns fell by 37%.

I know a brand from three sides: design, the shop and digital. Today I run ÉVEL, my own artisan leather brand made in Ubrique, and I teach fashion at Universidad Nebrija.

I'm Mexican and live in Madrid. I understand the Latin American and European markets from the inside, and I help brands cross in both directions.